SCBWI Florida Workshop Part III- Share Your Perfect Pitch and Find Out How it Sells!

    This is my third blog post from the Florida SCBWI young adult workshop. Erica Rand Silverman is an agent with Sterling Lord Literistic and Jacquelyn Mitchard is a prolific author as well as an editor-in-chief at Merit Press. Click here for Part I and Part II.

Erica and Jacquelyn interwove their remarks
into a tapestry of great advice.

• Don’t over reach.  You can use the “X” meets “Y” as long as you use examples that haven’t sold million copies. If you do, use a title that is known, but not over-known.
• Don’t send a photo of yourself.
• Don't say a family member loves your manuscript. 
• Don't send with spelling or grammar errors.
• Do Be concise, simple, and straightforward. 
• Do List writing programs and classes you have attended as well as degrees and awards. Be relevant, current, and honest.
• Do “Nuggetize” your work. Erika said to ask, "What is my books' essence?" Jacquelyn said it this way: "Find the statue in the block of granite." 
• Do Try to include the character’s stakes in the pitch.
• Do reference a client's work you appreciate. 
• Do say why you are pitching to this particular agent.
• Sometimes: Writing the pitch before you write the book helps you to conceptualize it. But writing it afterwards can help too.

[My experience is that it is helpful to write a pitch at different points while working on a manuscript. Before, during, and after!]

Image courtesy of baseball-clip-art.com
http://www.baseball-clip-art.com/baseball_clipart/stock_photo_of_a_baseball_pitcher_from_the_san_diego_padres_0001-0503-1811-5741.html

After their presentation, Erika and Jacquelyn invited participants to write a pitch and read it out loud. Building on a previously-written pitch, I read the following:

Dear Erica, 

I am writing to you because I met you at the Florida 2015 SCBWI conference and heard of your interest in young adult books. The other books you represent, X and X are  Y. [Where "X" are titled of books Erica represents and "Y"  is the reason I like them.]

Against the backdrop of segregation and Southern debutante society, Half-Truths is a young adult novel about an unexpected friendship between two teen girls-- one white, the other a descendent of a slave. When they discover a family heirloom that belongs to both families, their friendship is tested and proved. In the process of confronting her prejudices and fears, each girl finds a place in the New South.

Written from alternating points-of-view, my first young adult novel is complete at 80,000 words. I am the author of two nonfiction books for adults as well as many articles and stories for adults and children. I coordinated a SCBWI critique group for over twenty years, have taught writing to both adults and teens, and presented at numerous educational, library, and writing conferences. I review books and share insights into writing at www.carolbaldwinblog.blogspot.com and co-publish Talking Story, a digital newsletter which promotes literacy.
 

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Guess what?

They liked it! 

Free Expressions Takeaway Part IV: Quintessential Queries

As every serious writer knows, the road to publication begins with crafting a memorable query. This fundamental tool of the writing trade must have muscle: its job is to capture an agent's or editor's interest, give a quick overview of your work, plus reflect your book's tone and your personality. 

And of course, all of this is accomplished in 300 well-crafted words or less. 

Tracey and Josh Adams of Adams Literary taught our class on creating quintessential queries. Their agency receives over 10,000 queries a year.  Agent Quinlan Lee reads them super fast and red flags the ones their agency might have interest in. Your objective, as a writer is to get that red flag!

The Quintessential Couple
Tracey and Josh Adams

"The goal of a query is to get your work noticed," Josh said. "It's just like a bookstore; you want a reader to pick your book off the shelf."

How can a writer accomplish this? According to Josh, you must:

1. Find your “hook.” 
2. Keep it short. Get to the heart of your book quickly.
3. Make it relevant. Only give important information that the agent will care about. 
4. Reflect your personality. Be yourself.  Put yourself out there (but not in embarrassing way!) 
5. Send your best work, but keep in mind that it is "ready to submit" rather than "done."

As a gift to my readers, Tracey and Josh have generously shared their Do's and Don'ts of Queries. 

During the week each participant in this Free Expressions seminar received critique time with Lorin Oberweger, Brenda Windberg as well as consultation time with Emma Dryden and Nancy Conescu.

I used my time with Emma to review my query. I was happy to hear that my beginning, in which I reminded the editor of her interest in my manuscript; and my ending, where I listed my relevant writing experiences, were both solid.

But the middle--in which I gave a synopsis of my book--needed work. Within 15 minutes Emma and I had brainstormed a paragraph that not only concisely describes my book, but in the process, I also learned more about my characters and plot. 

What's the moral of this story? Not only is writing a quintessential query your foot into an agent's door (or in-box), but writing it before you finish your manuscript may help you define your book and push forward.

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Next week will be my final blog post in this series. Advice and tricks on revision will be brought to you by the YA Muses. 

If you missed the other blogs in this series, here they are:
Free Expressions Takeaway Part I- Voice and Deep Point of View
Free Expressions Takeaway Part II- Deep Scene
Free Expressions Takeaway Part III- World Building