On March 16th I’m speaking to the Charlotte Writer’s Club about “Targeting Your Blog.” Since I didn’t want to make 80 copies of my notes for the participants, I thought I’d post the notes here. This way they’re accessible to the Charlotte Writer’s Club as well as to anyone else contemplating starting a blog. Here are some easy points to remember when you begin your blog:
A is for Audience. When Kay McSpadden first asked me to speak to the CWC she complimented me on how focused my blog was. I can’t say I did that on purpose. All I knew was that I wanted to share my thoughts about reading and writing. From the beginning I expected that my main audience would be teachers and home school parents. Now I hope it also includes people who are interested in the novel I'm writing. My passion and my audience continue to shape what I post; I try to offer information that benefits these readers.
B is for Blogs. Visit other people’s blogs and think about what you find attractive or unattractive about them. One of my favorite blogs belongs to Joyce Hostetter. She uses pictures and videos well, shares herself, and writes succinctly. When you visit someone else’s blog, leave a comment. If someone visits your blog, check out theirs. It’s an unwritten rule in the blogosphere, but it generates enthusiasm, good will, and readers.
C is for Learning Curve. Be patient with yourself as you play and experiment. It takes time. Rome and blogs weren’t built in a day.
D is for Do’s and Don’ts. Do learn how to include pictures, graphics, and videos. This will make your blog more interesting. Don’t make it too personal unless that’s your purpose. Remember, whatever you post online is available for the world to read.
E Is for make it Easy to find information. Use tags (words or main points in your blog) which people can use to search your blog, or by which they might find your blog. Last summer when I attended the Highlights Writers Workshop I was pleased when Boyds Mills Press editor Carolyn Yoder, told me she had read my blog. She had found it one time by googling “historical fiction.”
F is for Focus and Finish. Make sure each of your blog posts is focused. Don’t ramble. And when you’re finished, print it out and reread it several times before hitting “publish post.”
Go ahead, get started. And when you do, post a comment here and let me know where I can find you online!
starting a blog, Kay McSpadden, Charlotte Writers Club, blogosphere, Carolyn Yoder, Highlights Writers Workshop,
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