Life After Publication: A Conversation with Kathleen Burkinshaw and a Great Giveaway!

Congratulations to Linda Andersen for winning Kathy Wiechman's ARC of NOT ON FIFTH STREET.

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It is my pleasure to host Kathleen Burkinshaw on her TLCB Blooming Anniversary Tour.

What has life been like for you since The Last Cherry Blossom was published?

This past year has had wonderful, surreal moments as well as frenzied, bittersweet ones.  To hold The Last Cherry Blossom (TLCB) the first time and see it in a bookstore, a library, or in schools was so rewarding. 

A surreal moment was being on stage for my first Author’s roundtable and autograph signing at the 2016 SCBWI-Carolinas conference. When I hear from readers that words I wrote about my mom’s experience growing up in Hiroshima has them thinking about the world differently, I feel humbled and most grateful.

The frenzied moments, for me, were the worry of how and where do I market TLCB? Are there awards that I should consider?  What conferences should I submit a request for proposal? Which ones can I afford to attend? I’m so thankful that SCBWI awarded the Book Launch Honor Award to me. It helped with some of the fees for conferences and allowed me to be an author sponsor of Multicultural Children’s Day this past January, which I wouldn’t have been able to do on my own.

What events and/or marketing have you done? 

I had bookmarks printed while my ARCs were being prepared.  My agent suggested that my publisher give out the bookmarks at the 2016 BEA, ALA, and BookCon in New York, since they would not be giving out copies of my ARCs. This built some buzz for the book.

I had my book launch at a local independent book store, Main Street Books, Davidson, NC.  They had offered to have my ARC reviewed by their teen book club, and suggested that one of the members do a reading with my daughter. I had book swag, such as cherry blossoms, silk fans, cherry blossom lip gloss, bookmarks, and even homemade chocolates in the shape/color of cherry blossoms. At middle school events ahead of time, I gave out bookmarks announcing the launch. 

I also joined a fantastic 2016 debut author group for MG and YA authors, The Sweet Sixteens. Members in this group helped one another by marketing each other’s books/events, and hosting various blog interviews. In addition, we encouraged each other through the highs and lows of pre-publication and afterward. 

A few months before my pub date, my friend, Joyce Moyer Hostetter asked if I’d like to be part of a group with her, Shannon Hitchcock, Shannon Weirsbitzky, and Kerry O’Malley Cerra. Our books all deal with difficult, emotional, or diverse issues that many middle graders face every day. The group is called #MGGetsReal. Kerry O’Malley Cerra painstakingly compiled a list of books by other authors that deal with tough topics which she continues to update. We did blog posts about one another, and with each other.  We also presented at the NC Reading Association discussing #MGGetsReal and our books.

I prepared a spread sheet for my publicity person at Sky Pony Press so she would know whom I had given information to, and who I hoped they could send a press release and copy of my book. I included local newspapers and TV stations, as well as Japanese book reviewers. In addition, I organized a list of awards and their deadlines, where I thought Sky Pony could submit TLCB.

My major marketing strategy is what I call my “Research, then throw it out there and see what sticks." I researched the names of various nuclear disarmament groups, Hiroshima/Nagasaki survivor groups, Japanese American societies, and Asian American publications. I signed up to receive various industry newsletters and writing blogs. I commented on blog posts and if on topic, I would mention my book. I requested a review from the Smithsonian Asian Pacific children’s book review blog, Book Dragon, and was pleasantly surprised when they agreed. 

Because I feel the school market is my best target audience, I researched school library, reading, social studies, and history associations.  I had set up a twitter account less than a year before my pub date. Interestingly, by direct messaging the NC School Library Media Association, I found out how to write a proposal and did my first conference presentation at their annual conference last year. 

I highly recommend Twitter. I’ve met some wonderful teachers, historians, and bloggers through various tweet chats. These look daunting at first, but it’s not as difficult as you might think.  It’s a wonderful way to connect with readers and authors all over the world. 

I also have enjoyed writing my blog, Creating Through the Pain. I started it at least a year before I had a publishing contract. I continue to meet some wonderful people through my blog.

Lastly, I am glad that I learned how to Skype with a class so that I could participate in World Read Aloud Day. Skyping with a class is a great way to meet students when traveling is difficult.

Which would you not repeat?

The tough thing about marketing your book is “that you don’t know what you don’t know.”  I didn’t know that there were certain lists to submit your book to be on their list--for example the Notable Social Studies Trade Books for Young People. If your publisher doesn’t know about it and you don’t know it exists, it doesn’t get submitted. Now working on my second book, I’m keeping notes so that I can be sure the second book doesn’t miss out on opportunities.

What advice would you give for the year(s) following publication?

For the year following publication, aside from working on your next book, visit classrooms, and connect with teachers or state school library associations, submit your book to various school library lists in different states that allow you/publisher to recommend your own book, and write guest blog posts. 😊

It is a delicate balance for every author between family, work, and anything else in life and their writing/marketing time. My difficulty is balancing all of these efforts in the middle of pain. There was a large stretch of time, I couldn’t even research or write because all my energy was spent on marketing.  I’m learning to balance my time better to hopefully cut down on pain flare ups. 

But, the most important message is ENJOY, have FUN, and CELEBRATE every exciting step. Remember, you worked hard honing your craft to get to this point. Take it all in, smile, be proud of yourself, and then get back to writing. 

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If you would like to enter Kathleen's giveaway for the items shown below, please go to: http://www.rafflecopter.com/rafl/display/cd590dfc4/. Two winners will be chosen at random on August 31. (US or Canada residents only.)

#MGGetsReal: Behind the Scenes with Joyce Hostetter

Next week I'll return to my posts on Highlights Summer Camp, but today I wanted to share an intriguing marketing initiative.

You may have seen #MGGetsReal floating around the Internet this past month. And you may know that it involves five dynamite middle grade authors: Shannon Wiersbitzky, Shannon Hitchcock, Joyce Moyer Hostetter, Kathleen Burkinshaw, and Kerry O'Malley Cerra. 

But do you know how it came about? In this exclusive interview with Joyce, you're going to see how this marketing effort was formulated and how this team carried it out.

How did you all decide to form the #MGGetsReal group? Who was behind it? How did you choose the title? 

Let’s blame this on Shannon Wiersbitzky. I think she’d participated in joint marketing initiatives before. But anyway, I received an email inquiring if I’d be interested in joining a few authors in a concentrated promotional campaign for one month.  Of course, I said, YES even though it was going to jolt me out of my comfortable blogging lethargy.

We five authors brainstormed via emails. Shannon envisioned a hashtag that could be used via social media.  We tried out a few, keeping in mind what we wanted to communicate, how visually clear we could make it in a hashtag, and what would be punchy and memorable.  #MGGetsReal emerged. Of course we did other brainstorming too, to establish the criteria for this effort.

Are you particularly targeting middle grade teachers? If so, how? Have you had any response to this?

We hope to reach Middle Grade teachers and school librarians, although we adore readers of all ages and professions!  We chose the month of August because educators would be gearing up for a new school year. We wrote articles and blog posts and offered to guest blog for a variety of teacher and librarian groups that we have connections with. 

Shannon W. assembled images of our books covers that we all could use and I (with help from my daughter) developed a video that introduced our books. 

Kathy landed a blogging slot at Literacy and NCTE and Shannon H. introduced our video at Mr. Schu’s blog, Watch. Connect. Read. 

Shannon also cranked out terrific blog posts and articles that inspired the rest of us to get to work. 

Kerry compiled an astounding list of Middle Grade Books About Tough Topics.  

I used our Talking Story platform to create a newsletter to send to educators. 

We all blogged more than usual and reviewed each other books.  And we’re Facebooking and Tweeting a lot too!

I would love to tell you that our book sales spiked as a result and that teachers across America are choosing to use our books in their classroom. But of course, we have no idea just yet how the campaign will play itself out.  However, we believe the awareness of our titles is spreading and we’ve certainly fallen in love with each other’s books. Perhaps, best of all, we’ve built a small community of cooperation among ourselves as authors.  That’s worth a whole lot. We also know that this is likely the beginning of a movement that other authors will pick up and continue.  Our effort is simply the first wave. 

Please share the common threads between the books and tell us how COMFORT fits into the mix?

Tough topics—that’s the common thread.  Hard things happen in life and we want middle graders to discover characters who face difficulties with courage and creativity.

In WHAT FLOWERS REMEMBER by Shannon Wiersbitzky, Delia is especially resourceful when her surrogate grandfather develops Alzheimer’s, finding a way to help him remember his life experiences. She does this by drawing the whole town into retelling stories of his life. It’s such a beautiful novel with themes of legacy and flowers and memory and love.  How is that similar to COMFORT?  An adult family member has mental struggles and the protagonist helps him to connect with community. 

In THE LAST CHERRY BLOSSOM, Kathleen Hilliker Burkinshaw tells the story of Yuriko who lives in Hiroshima during World War II. And yes, it describes the bombing and its aftermath.  This is such a profound story and I think Ann Fay feels the profundity of that devastation in COMFORT when her family hears the announcement of the Hiroshima bombing on the radio. This is the moment when Daddy’s post war trauma really begins to manifest itself. Both are books about war and how it changes a character’s world.

JUST A DROP OF WATER by Kerry O’Malley Cerra is a story about the immediate aftermath of 9/11. Two boys, one Christian and one Muslim find their world and their friendship grinds to a halt in the aftermath of the attacks.  Jake the protagonist may be misguided in the ways he sticks up for his friend but his loyalty is always there. He is persistent too and those characteristics remind me of Ann Fay in COMFORT. 

In Shannon Hitchcock’s RUBY LEE AND ME, Sara Beth Mills lives in racially segregated North Carolina.  Ann Fay in COMFORT, does too. The difference is that Sara Beth has an African-American friendship that is actually threatened by school integration. Ann Fay has experienced a brief friendship with a black girl at an integrated hospital but is now separated from her. She is unable to reestablish that friendship. Both girls have family members they desperately want to be well.

Each of these books is about character and the human spirit and how it responds during really tough times. We trust that our protagonists will give readers the confidence that they can face  real life challenges.

To enter the giveaway of all five books (open to teachers and librarians), please visit our #MGGetsReal website and scroll to the bottom of the page.